> ## Content Index > Fetch the complete content index at: https://seeindie.com/llms.txt > Use this file to discover other available public pages before exploring further. # Steam festivals to year-end: which event is yours, and what it costs to join - URL: https://seeindie.com/blog/steam-event-calendar/ - Published: 2026-10-02T11:00:00.000Z - Updated: 2026-10-04T20:29:34.000Z - Description: Autumn Sale, Cooking Fest, the Steam Scream fest, Next Fest, Winter Sale. Three kinds of event with three different doors — and one of them quietly costs you the next 30 days. - Author: Isabella-Viktoria Quilez - Tags: Steam, Indie Marketing, #hub-steam, #for-games There are three kinds of Steam event between now and the end of the year, and the only thing they have in common is that people call all of them "a sale". One takes any game that's been out for 30 days. One picks you by your tags and doesn't need a discount at all. One will never let you in again if your game has already been in it. The part almost nobody mentions: **a discount at a themed fest costs you the next 30 days. A discount at a seasonal sale costs you nothing.** Same 10% off, completely different price. Valve documents all of this, across a dozen pages, each of which answers its own question well and none of which answers yours. This is the version that assumes you're choosing. It's written for one person: a developer with a game on Steam, or a store page for one, deciding what to do between now and January. You'll get the full calendar to year-end, the entry conditions for each of the three event types, the three questions that pick one, and the discount arithmetic that decides whether any of it is available to you. If you're a player looking for when the next sale starts, the first table will tell you and the rest won't be much use. Everything below is from Steamworks documentation and Valve's three schedule announcements. I opened every page myself on 9 September 2026 and quote the wording where the wording is the point. Where Valve leaves something open, I say so instead of filling the gap. The short version - **Three kinds of event, three different doors.** A seasonal sale takes any game released at least 30 days earlier, and the discount is the entry ticket. A themed fest picks you by your tags and doesn't need a discount at all. Next Fest takes unreleased games only, once in the game's life. - **A discount at a themed fest costs you the next 30 days. At a seasonal sale it costs nothing.** Only the four seasonal sales are exempt from the discount cooldown, and Valve says no exceptions are possible. - **No two themed fests this autumn are stackable.** Cooking Fest to Steam Scream V is 22 days end to end, Scream V to Auto-Battler 29, and a discount can only run 14. - **An unreleased game can be in a themed fest** without touching its one Next Fest slot. A playtest can't be in one at all. - **Next Fest February 2027 closes for registration on 10 January, June 2027 on 25 April.** Both editions are already published in full, deadlines included. On this page[The calendar](#calendar)[Three doors](#three-doors)[Which one is yours](#which-one)[What a discount costs](#cooldowns)[One discount, several events](#stacking)[FAQ](#faq) ## The Steam events calendar, 2 October to year-end ### The second half of 2026, what's left | Event | Dates | Type | | ----------------------------- | ---------------------------------- | ------------- | | Steam Autumn Sale 2026 | 1 – 8 October | Seasonal sale | | Cooking Fest | 12 – 19 October | Themed fest | | Steam Next Fest: October 2026 | 19 – 26 October (starts 10:00 PDT) | Next Fest | | Steam Scream V Fest | 26 October – 2 November | Themed fest | | Black Friday | No dates announced | See below | | Auto-Battler RPG Fest | 16 – 23 November | Themed fest | | Steam Winter Sale 2026 | 17 December – 4 January 2027 | Seasonal sale | ### The first half of 2027, already published Valve has published next year's first half in full, which matters more than it sounds: a January fest is something you decide about in November. | Event | Dates | Type | | ------------------------------ | --------------------------------------------- | ------------- | | Desktop Companion Fest | 14 – 18 January 2027 | Themed fest | | Shop Keeper Fest | 25 January – 1 February 2027 | Themed fest | | Sheep Fest | 4 – 8 February 2027 | Themed fest | | Couch Co-Op Fest | 8 – 15 February 2027 | Themed fest | | Steam Next Fest: February 2027 | 22 February – 1 March 2027 (starts 10:00 PST) | Next Fest | | Rhythm Fest | 8 – 15 March 2027 | Themed fest | | Steam Spring Sale 2027 | 18 – 25 March 2027 | Seasonal sale | | Dinos vs. Robots Fest | 29 March – 5 April 2027 | Themed fest | | Racing Fest | 12 – 19 April 2027 | Themed fest | | Witch Fest | 22 – 26 April 2027 | Themed fest | | Fighting Fest | 26 April – 3 May 2027 | Themed fest | | Real-Time Strategy Fest | 10 – 17 May 2027 | Themed fest | | Mountaineering Fest | 31 May – 3 June 2027 | Themed fest | | Steam Next Fest: June 2027 | 14 – 21 June 2027 (starts 10:00 PDT) | Next Fest | | Steam Summer Sale 2027 | 24 June – 8 July 2027 | Seasonal sale | If you're reading this the day it went up, the Autumn Sale is running and ends on the 8th. ## Three kinds of event, three different doors Steam festivals and sales look interchangeable from the outside, and they are not. The entry conditions differ, the cost differs, and one of them is a once-per-game decision. Sorting them out is most of the work. ### Seasonal sale: any game that's been out 30 days, and the discount is the ticket The Autumn and Winter Sales are seasonal sales. Valve runs four a year and the participation line is short: any game released at least 30 days before the event starts is welcome to join with a discount. The seasonal sales page puts it as open to all released games on Steam. Four things follow, and the last one is the one worth building a plan around. #### The discount is the entry condition Valve's phrasing is always "participate with a discount", and every instruction on the page is about entering one. It never spells out a full-price option the way the themed fest documentation explicitly does, so I read this as discount-or-nothing. That's a reading rather than a quote, and it's one of only two places in this post where I'm inferring. #### Nothing happens automatically You enter the discount yourself on the Discount Management page. Being eligible is not being in. Whether last year's participation carries over isn't addressed anywhere in the documentation, which I'd treat as a no. #### 20% is the wishlist-email threshold, with three conditions attached A discount of 20% or more triggers wishlist notification emails to players who have your game saved. Below 20%, no emails. But the wishlist documentation adds two more requirements that are easy to miss: the discount has to affect at least the lowest-priced package for the game, and it has to run longer than eight hours. And one limit that matters more than all of that: **a customer who has already been emailed about your game in the past two weeks is on cooldown and won't get another one.** That's per customer, and it counts every kind of email about the same appID. So two discounts a fortnight apart don't produce two waves of notifications, and a discount close behind a demo announcement may produce almost none. #### Seasonal sales don't spend your cooldown Joining is neither blocked by being on discount cooldown nor does it create one. Every other discount you run does. That makes the Autumn and Winter Sales the two cheapest discounts in your year, measured in scheduling freedom rather than margin. One more, in case the timing is awkward: if your cooldown happens to expire *during* a seasonal sale, you can still join it in progress by entering a custom discount once you're clear. And Valve's own FAQ advises against moving a release date to catch a sale. There's another one along soon enough. ### Steam themed fest: your tags decide, and the discount has a price Cooking Fest, Steam Scream V and Auto-Battler RPG Fest are themed fests, and almost nothing about them works like a seasonal sale. #### Eligibility comes from your [store page](https://seeindie.com/blog/steam-store-page/), not from an application Valve determines it from the tags on your store page plus the gameplay that's evident from how you describe and represent your game. The test is whether the game is *primarily* about the theme, and the documentation gives a boundary example that saves a lot of arguing: an adventure game with a racing mini-game is not eligible for the Racing Sale. Horror-adjacent is not horror. This is the point where tags stop being a discovery detail and become an entry condition, which is a decent reason to know [how Steam actually uses them](https://seeindie.com/blog/steam-tags/) before an invitation window rather than after. #### Four ways in, not one The email invitation is the one everyone knows: it goes to Steamworks users who've set the "Receive Steamworks communications" permission for eligible games, and registering from it is one checkbox. The other three don't need the email at all. There's an opt-in link in each event's own documentation. You can append your appID to that event's registration opt-in URL and go straight there. And the opt-in shows up on your base game's App Admin page, in the Marketing Tools & Data section. Valve states plainly that you can stay opted out of all communications and still take part. And if you think you belong in a fest and your game isn't listed as eligible, there's an appeals process at the bottom of that event's registration page. Order matters: **register first, then enter the discount.** The documentation calls it the Sale Approvals page for fests and the Discount Management page for seasonal sales, but both links go to the same dashboard. Same screen, two names, which is worth knowing before you go looking for a second one. #### A themed sale event discount is optional, and it has a price A discount isn't required to participate, with the caveat that each event page features discounted games most prominently. And then the sentence that changes the planning: > Themed Sale Events adhere to the discount cooldown, and no exceptions are possible. Only the four seasonal sales are exempt. So 15% off during Cooking Fest in mid-October locks you out of discounting again until mid-November, which is exactly where Black Friday sits. Joining a fest at full price costs nothing and keeps your calendar clear. Joining at a discount costs you the following month. That's a real trade, and it's decidable in advance if you have the dates in front of you. #### Unreleased games, free demos and F2P titles are welcome too The event page is organised into top-level sections (Discounted, VR, Free to Play, Demos, Upcoming) plus theme sub-sections. So a Coming Soon page with a fitting theme has a route in that has nothing to do with Next Fest and doesn't touch your one Next Fest slot. The caveat Valve attaches every time: discounted released games get featured most prominently, and unreleased games, demos and F2P titles are generally not eligible for the official event trailer. #### Playtests are the exception Themed sale events currently don't include playtests at all. If a [playtest](https://seeindie.com/blog/steam-playtest/) is your only public build, a fest isn't open to you. The three themed fests left this year, in Valve's own descriptions of who they're for: - **Cooking Fest**, 12 – 19 October: games about cooking, feeding people, and everything in between. - **Steam Scream V Fest**, 26 October – 2 November: games in the horror category, and explicitly Halloween-centric games. This is the Steam Scream fest people start searching for in early October. - **Auto-Battler RPG Fest**, 16 – 23 November: games where the battles play themselves out, but you have to upgrade your units to win. Read those as the filters they are. If you have to argue your game into one, the tag list has probably already answered. ### Next Fest: once per game, ever, and the deadlines run months ahead Next Fest has the hard door. All six eligibility criteria, because people usually remember three of them: the game hasn't previously joined a Next Fest and may only ever join one; the Steamworks account is in good standing; the base game store page is published and public; there's a publicly playable demo by the time the fest begins; the game won't release before that edition concludes; and it isn't a prologue, preview or short-form version of something already on Steam. Two consequences that catch people: #### Releasing early removes you mid-event If you release before or during Next Fest, the game becomes ineligible and isn't included from that point. #### Not choosing a category makes you invisible During registration you pick up to two categories, and Valve is blunt: if you don't select any, your game will not appear in Next Fest at all. Registered, demo built, review passed, invisible. Two is not many, so it's worth deciding which two rather than discovering the limit at the form. Registration runs through the base game rather than the demo, usually straight from its App Landing Page, and you're confirmed when a green checkmark appears there. Valve doesn't state a cadence anywhere in the documentation, but the published calendar answers it: three editions in 2026 (February, June, October) and, so far, two announced for 2027 (February and June). Three a year is what the schedule has looked like, which is worth knowing when you're deciding whether to wait. #### October 2026 is closed Its registration deadline was 31 August at 11:59pm PDT, about four and a half weeks before this post went up. #### Both 2027 editions are open, and their deadlines are published February 2027 closes for registration on **10 January 2027 at 11:59pm PST**; the fest runs 22 February to 1 March, press preview starts 11 February, and everything for review is due 8 February. June 2027 closes on **25 April 2027 at 11:59pm PDT**, with the fest running 14 to 21 June. Which of those two you want depends mostly on whether the demo will be ready, and Valve's own guidance is unhelpfully neutral on timing, so here's the honest framing: February gives you four months, June gives you eight, and you only ever get one. If the demo would be rushed for February, June is not a consolation prize. Two deadlines that aren't on the edition pages but apply to both: the demo has to go in for review no later than two weeks before the fest, because build review takes time, and Valve shares the participating-games list with press ten days before the start. Unlike the themed fests, Next Fest publishes its edition pages in full, so you can read the rest yourself without a Steamworks login. One scheduling note if you're also running a playtest: Valve recommends against having one live during Next Fest, because it splits players across two builds instead of concentrating them in one. How Next Fest itself actually runs is [its own post](https://seeindie.com/blog/steam-next-fest/). This one is about choosing between events, not running one. ## Which one is yours: three questions ### 1\. Is your game released? If no: seasonal sales are out, they need a release. Next Fest is open, exactly once in the game's life. Themed fests are also open, in the upcoming-games section. Two routes, and only one of them is finite, so the sensible order is to take the fest that fits now and save the Next Fest slot for the build you'd actually want judged. If yes: Next Fest is closed to you permanently, and the other two are open. ### 2\. Does a theme actually fit? Look at your tags, not your intentions. If your top tags land inside one of the fest descriptions, you have a fest. If they don't, stop hunting for an angle. The eligibility list is built from tags, and a game that had to be argued in usually isn't on it. If you're genuinely sure it should be, use the appeals link rather than the argument. ### 3\. When does your discount cooldown end? This decides whether the answers to 1 and 2 are usable at all, and it's the next section. ## What a discount actually costs Three separate 30-day locks. They stack, and two of them surprise people. ### 30 days after release Counting both Early Access and full release. The only exception is a Launch Discount, and that can only be set up *before* the release date, never after. Shipped in mid-September and hoping for the Autumn Sale on 1 October? The arithmetic says no. ### 30 days after a price increase, in any currency Valve states outright that there are no exceptions to this rule. "Any currency" is doing real work there. A regional adjustment in a currency you barely sell in locks the discount everywhere. A price *decrease*, for what it's worth, triggers nothing. ### 30 days from another discount The four seasonal sales are the only exemption. The boundaries, which are easy to trip over when you're planning backwards from a date: a self-serve discount can't be under 10% or over 95%, and a launch discount can't exceed 40%. A discount runs between 1 and 14 days; a launch discount between 7 and 14\. And you can edit a discount right up until it starts, or remove it before it starts by entering 0 and saving. Once it's running, neither. (The 95% ceiling is a self-serve ceiling. Giving a game away outright, at 100%, exists as Free to Keep, but it isn't self-serve and Valve asks for at least a month's notice.) ## One discount, several events, one bill The question "which event should I pick" is partly the wrong question, and Valve's own worked example is why. In the discounting documentation there's a scenario where a single 20% discount running 10 – 20 June covers **a Fishing Fest (10 – 14 June), an Indie Awards showcase (18 – 20 June) and a Daily Deal on 12 June, all at once**, and produces **one** 30-day cooldown ending 20 July. Three featuring events, one discount, one bill. Two honest caveats before you plan around it, because I nearly wrote this section without them. **You can't summon two of those three.** Daily Deals are Valve's call, judged on demonstrated customer interest or revenue momentum, typically for games sustainably making tens of thousands a month, roughly once a year, and never on a first discount. Once you're invited you do get to pick the day from a calendar covering the next six months, which is the part that makes stacking possible. But the invitation comes first. Curated showcases work the same way. The two you control are the seasonal sales and the themed fests. **And a discount can only run 14 days.** That's the ceiling on how far a stack can reach. Which brings this from theory to your actual autumn, and the answer is less exciting than the example: | If you discount at… | ending | you're locked until roughly | which costs you | | ----------------------------------- | ------ | --------------------------- | -------------------------------------------- | | Cooking Fest (12 – 19 Oct) | 19 Oct | 18 Nov | Steam Scream V **and** Auto-Battler RPG Fest | | Steam Scream V (26 Oct – 2 Nov) | 2 Nov | 2 Dec | Auto-Battler RPG Fest and Black Friday | | Auto-Battler RPG Fest (16 – 23 Nov) | 23 Nov | 23 Dec | Black Friday — **but not the Winter Sale** | Three things fall out of that table. #### No two themed fests this autumn are stackable Cooking to Scream V is 22 days apart end to end, Scream V to Auto-Battler is 29\. The 14-day cap doesn't reach either gap. So for the rest of 2026, a discounted themed fest really is a pick-one. #### One pair does work A 14-day discount starting 6 October runs through the tail of the Autumn Sale and covers all of Cooking Fest. That's the stack available this year. #### The Auto-Battler Fest costs you Black Friday, not the Winter Sale Discount there, and the cooldown runs to just before Christmas, taking Black Friday with it. But the Winter Sale on 17 December is a seasonal sale, and seasonal sales don't see the cooldown. So the November fest costs you Black Friday and nothing else. If your game is an auto-battler, that's the cheapest discount on the whole calendar. Two more worked examples from the same documentation page, because they answer the questions that come next: - An Early Access release on 15 November with a 7-day launch discount ending 22 November can still join the Winter Sale on 17 December, even though that's inside 30 days, because seasonal sales are exempt. - A 14-day discount ending 14 September followed by a price increase produces two overlapping cooldowns that both end 14 October, which clears a v1.0 launch discount on 15 October. ## What Valve promises, and what it doesn't It's worth being precise here, because "free visibility" gets repeated a lot and the documentation is more careful than that. What's documented: a themed fest has its own sale page for the duration and is, in Valve's words, typically promoted significantly on the Steam homepage, in pop-up marketing messages and via Valve's social channels. That's real, and it's the event being promoted. What isn't documented: any visibility boost for *you* from taking part. Within each section, games may be sorted by heuristics like player interest and popularity, and some sections are more random. Valve says directly that it cannot guarantee specific featuring or positions within an event. The general visibility documentation doesn't list event participation as a visibility driver at all; it lists players and purchases. So the honest version is: a fest puts you on a page that a lot of people will see, in a section, in an order nobody promises you. That's still worth having. It just isn't a placement. And there's a counterweight to the full-price advice I gave earlier, which I'd rather put in your hands than leave out. The visibility documentation names exactly one discount-linked mechanism: a game can appear in the Specials sections while it's running a discount. Join a fest at full price and you keep your cooldown, but you also stay out of Specials for that week. Whether that trade is worth it depends on how soon you need the cooldown back, which is what the table above is for. If you want to be in the official event trailer, that's a separate opt-in with three conditions, all required: Valve has to have sent you the additional opt-in request and you have to complete it, you have to be registered *and* have entered a discount, and you need at least one publicly visible trailer on your store page. The deadline is typically six weeks before the event. ## What's public, and what sits behind the login You'll read that Valve doesn't publish deadlines for the fests. That's half right, and the wrong half is the useful one. The rule is public: partners usually get six weeks or more to register and enter discounts, and exact deadlines live in each event's own documentation. The event *dates* are public too: both tables above are built from Valve's announcements. What isn't public is each fest's registration deadline. Those event pages exist and are linked by name, but opening one logged out returns "Sorry, an error occurred", not the dates. I tried both the Cooking Fest and Steam Scream V pages on 9 September and got the same thing. Next Fest behaves the opposite way, which is why the February 2027 deadline is in this post and the Cooking Fest one isn't. The practical version: put a reminder six weeks before any fest you care about, and make sure someone on the account has Steamworks communications switched on. The back routes work, but only if you remember they exist. ## The Autumn Sale moved, and a lot of advice didn't Look this up anywhere other than Steamworks and there's a fair chance you'll be told the Autumn Sale is in late November. It was, for years. In its schedule announcement of 31 July 2025, Valve listed the 2025 Autumn Sale as 29 September to 6 October, with a parenthetical noting this was a different time frame compared to previous Autumn Sales. For 2026 it sits fully in October, 1 to 8. Search behaviour followed. In Ubersuggest's US data, pulled 9 September 2026, monthly searches for "steam autumn sale" peak at 74,000 in September 2025 against 27,100 that October and 33,100 that November. That's a tool's estimate rather than a measurement, so hold the exact figures loosely — but the shape is clear enough, and the old November expectation survives in the curve only as a smaller bump. Consequence: any Steam sale calendar written before August 2025 still has the Autumn Sale in late November, roughly two months out. Check the date on whatever you're reading, this post included. ## Black Friday is a plan, not a date For November, Valve says it intends to highlight games running Black Friday discounts by directing traffic to the Special Offers hub, and that specific dates and details are to come. That is the whole of what the two schedule announcements say about it, and the second repeats the first almost word for word. There's no entry in the Steamworks events documentation at all. So there's no Black Friday event to register for, no eligibility list and no deadline to miss. There's a hub that gets traffic pointed at it, and you're in it if you happen to be discounted at the time. If you're planning a November discount anyway, place it deliberately. Don't hold a slot open for an event that hasn't been announced — and remember that a Cooking Fest discount in October runs its cooldown straight through the third week of November. One related detail, since it comes up: Valve labelled three of its first-half 2026 fests as "Spotlight Fests", the shorter, more niche format. None of the second-half fests carry that label. Some of them are short, which invites the assumption, but the announcements don't say it and neither will I. ## What to do this week ### Released, and out of cooldown? The Autumn Sale is open until 8 October and joining costs you nothing in future scheduling. If you go in, 20% is the line where wishlist emails start. ### Tags pointing at cooking, horror or auto-battlers? Check that someone on the Steamworks account has "Receive Steamworks communications" enabled, then watch for the invitation, or skip the wait and open the registration page yourself from the event documentation. Decide the discount question before you register, not after, because that decision spends the following 30 days. ### Unreleased? October's Next Fest closed on 31 August. February's closes on **10 January 2027**, June's on **25 April 2027**, and you only ever get one of them. Pick the one the demo will actually be ready for rather than the nearest one. In the meantime, check the fest list against your tags: a Coming Soon page can be in a themed fest without touching that slot. ### None of them fit this quarter? That's a real answer, not a failure. The calendar is published all the way through the Summer Sale, which runs into July 2027\. A fest you belong in beats a sale you technically qualified for. If Steam events are the part you've got a handle on and the rest of the store isn't, the [beginner's map to publishing on Steam](https://seeindie.com/how-to-publish-a-game-on-steam/) is where the rest of this lives. ## FAQ **When is the Steam Autumn Sale 2026?** 1 to 8 October 2026\. It moved out of late November as of 2025, and Valve flagged the change itself when it published the new dates. **What is a Steam themed fest?** One of the Steam festivals Valve runs through the year, usually a week long, built around a genre or subject: Cooking Fest, Steam Scream V, Racing Fest. Valve selects eligible games from store page tags and descriptions and emails the developers whose accounts are set to receive Steamworks communications; registering is one checkbox, and there are three other ways to reach the registration page if the email never arrives. A discount isn't required, and unreleased games, demos and free-to-play titles can take part in their own sections. **When is Steam Scream V?** 26 October to 2 November 2026\. It's the horror and Halloween themed fest, open to games in the horror category and explicitly Halloween-centric games. **Do I need a discount to join a Steam themed fest?** No. But if you enter one, it costs you: themed sale events adhere to the 30-day discount cooldown and Valve says no exceptions are possible. Only the four seasonal sales are exempt. Joining at full price keeps your calendar free. **Can an unreleased game join a Steam festival?** Yes, in a themed fest. Unreleased games appear in a section for upcoming games, and demos get a section of their own. It's a separate route from Next Fest and doesn't use up your one Next Fest slot. Seasonal sales are released games only, and playtests aren't included in themed fests at all. **Can my game be in more than one Next Fest?** No. A title may only participate in one Next Fest, ever. October 2026 closed on 31 August 2026; the February 2027 edition runs 22 February to 1 March, with registration closing 10 January 2027 at 11:59pm PST. **Can one discount cover several Steam festivals?** In principle yes, and Valve documents an example: one 20% discount covering a fest, an awards showcase and a Daily Deal in the same window, producing one 30-day cooldown rather than three. In practice a discount can only run 14 days, and no two themed fests in the rest of 2026 are within 14 days of each other. The one stack available this autumn is the tail of the Autumn Sale plus Cooking Fest. **Why can't I discount my game right now?** Most likely one of three 30-day locks: 30 days after release including Early Access, 30 days after a price increase in any currency with no exceptions, or 30 days from another discount. Seasonal sales are exempt from the third. **Where do I register for a Steam festival?** For seasonal sales, you enter the discount yourself on the Discount Management page. For themed fests, you register first, from the invitation email, the event's own documentation link, the opt-in URL with your appID appended, or App Admin under Marketing Tools & Data. Then you enter any discount on the same discount dashboard. For Next Fest, registration runs through the base game's App Landing Page. ## Sources Steamworks documentation, all opened 9 September 2026: - Sales and Marketing (documentation index) — https://partner.steamgames.com/doc/marketing - Upcoming Steam Events — https://partner.steamgames.com/doc/marketing/upcoming\_events - Steam Themed Sale Events — https://partner.steamgames.com/doc/marketing/upcoming\_events/themed\_sales - Steam Next Fest — https://partner.steamgames.com/doc/marketing/upcoming\_events/nextfest - Steam Next Fest — Tips — https://partner.steamgames.com/doc/marketing/upcoming\_events/nextfest/tips - Steam Next Fest: October 2026 — https://partner.steamgames.com/doc/marketing/upcoming\_events/nextfest/2026october - Steam Next Fest: February 2027 — https://partner.steamgames.com/doc/marketing/upcoming\_events/nextfest/feb\_2027 - Steam Next Fest: June 2027 — https://partner.steamgames.com/doc/marketing/upcoming\_events/nextfest/june\_2027 - Discounting — https://partner.steamgames.com/doc/marketing/discounts - Seasonal Sales — https://partner.steamgames.com/doc/marketing/discounts/seasonalsales - Daily Deals — https://partner.steamgames.com/doc/marketing/discounts/dailydeal - Free to Keep — https://partner.steamgames.com/doc/marketing/discounts/freetokeep - Wishlists — https://partner.steamgames.com/doc/marketing/wishlist - Visibility on Steam — https://partner.steamgames.com/doc/marketing/visibility Valve schedule announcements: - "The Steam sales and events schedule for the first half of 2026", 31 July 2025 — https://store.steampowered.com/news/group/4145017/view/532102384016426891 - "Announcing the Steam events scheduled in the 2nd half of 2026", 15 January 2026 — https://steamcommunity.com/groups/steamworks/announcements/detail/493837645658461608 - "The Steam sales and events scheduled so far for 2027", 15 July 2026 — https://steamcommunity.com/groups/steamworks/announcements/detail/668369251018480125