The person behind See Indie
Hey I'm Isabella
I’ve worked in SEO, marketing and brand management since 2018, alongside involvement in game design and development. See Indie is where I share what I know and what I’m learning.
Games first. Then finance.
Games since 2018
I studied game development and have been involved in game design and development since 2018, mainly in a management role.
Marketing & brands
Most of my work since 2018 has been in SEO, marketing and brand management—first in games, then in finance.
Employment & my own clients
For the past two years, I’ve been employed full time while also working with my own clients on the side.
Make the next decision easier.
You have a game to make. Working out how to explain it, where to reach players and what to measure is another part of the job.
I want See Indie to make that part more understandable: clear explanations, useful tools and experiments shared honestly. Sometimes that means a practical guide. Sometimes it means showing what I tried and why I still do not have a tidy answer.
For the players. For the makers.
Crit Pick
A gaming publication and a personal project. I discover demos, read pitches and write about games worth a closer look.
Explore Crit Pick ↗For developersSee Indie
Practical help with getting discovered, explaining your game, keeping players interested, preparing outreach and measuring what happened.
Find a useful guide →Crit Pick gives me a publisher’s perspective and material for case studies. Its views and search results do not prove that the same approach will sell your game or add wishlists.
Paid See Indie work never buys Crit Pick coverage or a positive verdict.
The explanation, the tool, the experiment.
Make it understandable.
Guides draw on documented sources and my experience. I make clear which is which.
Help with a real job.
A useful checklist or a small tool should help you make a decision. A bigger marketing stack is not the goal.
Show what happened.
Experiments include the question, the observations and the limits. An unclear result is still worth documenting.
I publish when there is something useful to share. Social posts follow worthwhile findings, rather than a compulsory calendar.