About

Hi, I'm the dev behind SeeIndie

I'm a game developer by training who's spent the last five years in SEO and marketing, mostly in finance, which is about as cut-throat as search gets. SeeIndie is me pointing that skill back at the thing I actually care about: helping indie games get found.

The background

The short version: I studied game development, then my career took a hard turn into SEO and marketing, and it stuck. Five years later, most of that time spent ranking pages in finance (picture the most competitive keywords you can, then add lawyers and money), I've learned how search really behaves when the stakes are high and everyone is fighting over the same terms.

The background
  • Bachelor's in game development. I set out to make games, and I never quite stopped wanting to.
  • Five years in SEO and marketing. Real campaigns and real budgets, the day job that pays the bills.
  • Mostly finance. One of the most competitive niches in search, which teaches you fast.
  • Now, back toward games. The same skill, aimed at the thing I trained for in the first place.

Why SeeIndie exists

Indie devs are brilliant at building and, fair enough, worse at being found. Most of the advice out there is either the social-media treadmill or vague marketing fluff, and almost nobody covers the boring, durable part: a website you actually own, built so search engines and players can find it. That's the gap SeeIndie fills. I write about the marketing and discovery half of shipping a game the way I'd explain it to a friend over coffee, with no hype and nothing I haven't tried myself.

I'd rather show you what works on my own site than tell you what should work.

Crit Pick, where I prove it

Claims are cheap, so I try not to just make them. critpick.me is my second site: a gaming blog I'm building from zero and ranking in public, half as proof the method works, half because I genuinely love writing about games. Every decision, every number, and every mistake gets written up here as the showcase project. Think of it as the receipts behind everything SeeIndie says.

Visit critpick.me → Read the showcase →

How I work

A few principles, so you know what you're reading: everything here is free (longer, step-by-step guides may become a paid thing later). I test things on my own sites before I suggest them to you. If I cite a number, it's linked, and if I can't source it, I leave it out. I'm a dev sharing a skill, not a guru selling a course.

That's me. If it sounds useful, the best place to start is the basics.

Start with the basics →