Marketing & discovery for indie devs

Most games don't fail.
They just never get found.

You can build something great and still watch it vanish because nobody knew it was there. SeeIndie is about the other half of the job: being findable. No agency budget, no growth hacks. Just practical things that actually move discovery, tested in the open.

Start with the basics → Follow the experiment

Last updated:

A Steam page is the floor, not the ceiling.

Discovery isn't one thing. Your Steam page, your social presence, and your own website each pull players in a different way. Most advice stops at the first two, the ones that need constant feeding. The website, the one you own and that keeps working while you sleep, is the piece most indies skip. SeeIndie covers all three, and goes deepest on the one everyone forgets.

Where games get found

Start with wherever you're weakest.

liveWebsiteYour own site, built so search engines, AI models and players can actually find it. The multiplier nobody uses.
in progress · AugustSteamThe store page is the only page most players will ever see. Tags, capsule, description, wishlists — and what the algorithm actually counts.
in progress · AugustSocial mediaWhich platform is worth your evenings, which are not, and the one community move that still pays: a Discord people stay in.
on the roadmapPress & creatorsHow coverage really happens in 2026 — the pitch, the timing, the keys, and why a streamer often beats a magazine.
on the roadmapLaunchThe last 90 days. Wishlist targets, release dates, discounts — and what happens the week after nobody talks about.
on the roadmapBrandYour name and your game as things people search for on purpose. Naming, identity, the SERP that shows up when a publisher googles you.
On guides: longer, step-by-step guides are coming later as a paid thing. Everything you see here stays free.

Latest posts

New guides and case-study updates, newest first.

5 jul 2026 Free and cheap indie game marketing tools A practical, no-budget stack of indie game marketing tools: the free ones worth setting up first, and the few cheap upgrades worth paying for. Under €20 a month. 5 jul 2026 Indie Game Marketing Basics The unglamorous order that actually gets a game found: a burst of short clips, the two channels you own, and a Steam page that does its job. What matters, and what's noise.
Who's writing this

A dev who does SEO for a living

SEO pays my bills, mostly in finance, which is about as cut-throat as search gets. I've also got a game dev degree and studio experience on console projects. The console, unfortunately, never released. SeeIndie is me pointing one skill at the other, out loud, so you can copy what works and skip what doesn't. :)

Common questions

What is SeeIndie?
A site about marketing and discovery for indie game developers: how people actually find games, and what a solo dev or small team can do about it without an agency budget. Written by a game dev who does SEO for a living.
Do I need a marketing budget to use any of this?
No. Nearly everything covered here is free to start: a page people can find, a Steam page built for wishlists, and Google Search Console to see who arrives. Paid tools save time once you're serious, they don't unlock the results. The toolbox is sorted free-first for exactly that reason.
Is SEO even worth it for a game, or is it all Steam?
Steam is where most wishlists come from, and nothing here argues otherwise. But Steam's traffic starts once people are already on Steam. Search is how people find you before that — and it's the one channel you own outright, rather than rent from an algorithm.
How do I know any of this actually works?
Because it's being tested in public. Crit Pick is a gaming site being built and ranked from zero, with the real numbers published as they come in — including the months where nothing happens.
How often do new posts go out?
The newsletter goes out every other week — the short version, no filler. Posts land as they're finished rather than on a schedule, because a padded post to hit a date helps nobody.