Pitch your game
Best practices for reaching out to magazines and creators: prepare your pitch, press kit and build access, then make a clear request.
Start hereYour game press kit: what a journalist actually opens →
Choose a useful next step.
Start with what the recipient needs to assess your game. A clear pitch and useful material make the next step easier to understand.
- Prepare the material
Read the press-kit guide, check the links and explain what the player does.
- Choose the recipient
Use an outlet’s or creator’s current submission instructions and explain why the game fits their coverage.
- Make one clear request
Say what is available and what you are asking them to consider.
Read the guide for your next step.
GuideWhy marketing your game feels gross
Making the game is fine. Posting about it is not. What the research says the cringe is actually detecting, and the three things I am not going to tell you.
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GuideYour game press kit: what a journalist actually opens
A practical game press kit: clear facts, accessible assets, current links and contact details, without promising coverage or sales.
Read the guide →The shared foundations.
Indie Game Marketing Basics
A manageable indie game marketing plan: the right players, a clear game page, one useful next action and a realistic way to observe the result.
Read the guide →FoundationFree and cheap indie game marketing tools
Choose tools for one practical indie marketing task at a time. Free options, optional scheduling and historical prices with current provider links.
Read the guide →