marketing
Your game press kit: what a journalist actually opens
Journalists get 250 emails a day and delete on the subject line. What they actually open, what nobody has ever measured, and why presskit() is dead.
Latest
steam
Steam Next Fest: what actually happens before, during and after
October 2026 runs 19-26 October, registration closes 31 August. The one-Fest rule, how visibility inside the Fest works, and the numbers nobody quotes.
steam
Steam capsule art: the only test that counts is your thumbnail at 231px
Steam shows your capsule at ~231px in a crowded row, not full size. The shrink-test for what reads at thumbnail size, plus Valve's capsule rules.
build-log
Crit Pick, month two: one page per Pal, and the web that ties them together
Month two of the Crit Pick experiment, minus the numbers: how the site is split into small pages, why the links matter more than the pages, and the bet I'm making that the next post grades.
SEO
Why your website isn't showing up on Google
Not indexed and not ranking look identical and share almost no fixes. How to tell which one you have, in about five minutes.
social
How to grow a Discord server for your game
Your game Discord isn't a discovery channel — it's how the players you already have become the ones who tell their friends. Here's how to grow it.
social
Social media for game developers: what it's actually for
For an indie, social media isn't a growth engine — it won't rank your game or make your wishlists. But it's where a small community forms and where AI answers now quote from. Here's the honest scope.
SEO
Google core update 2026: is there one in August?
Trackers spiked on 1 August and the forums called it an update. Google did not. Every confirmed 2026 core update, three things "Google says" that it does not, and how I proved my own 28 July collapse was arithmetic.
steam
Steam tags: how the algorithm actually uses them
Your Steam tags aren't decoration — they decide which browse pages, recommendations and "More Like This" sections show your game. How to pick and order them.
steam
Your Steam store page: the page that makes your wishlists
Your Steam store page doesn't rank — it converts. What every section is for, in Valve's own order, and the two fields that actually feed Steam discovery.
SEO
How to rank in ChatGPT (and why the answer keeps changing)
ChatGPT cites different sources depending on how hard it thinks: Semrush found only 25.6% overlap between reasoning modes on identical prompts, and Reddit's share of citations halves. Here's what that means for getting your game described correctly — and what's actually worth doing.
project
The Crit Pick SEO case study: the first month of real data
Two weeks to get crawled, then 18 clicks and ~1,650 impressions. The first real Search Console data from Crit Pick, plus the dos and don'ts behind the build.