START HERE · COMMUNITY

Keeping the people who already found you

Everything else on this site is about being found. This part is about what happens next. A community is not an audience you broadcast to — it is a small number of people who answer back, and it is the only marketing asset that gets more valuable the longer you resist chasing the growth chart.

Where they find you → All posts

Last updated

Why this is not the social media page

They get lumped together constantly, and it makes the advice for both useless. Social media distributes you to strangers: an algorithm decides who sees you, and reach is the metric. A community does the opposite job. Nobody discovers your game through your Discord — they arrive already knowing who you are, and what matters is whether they stay.

The short version
  • Different funnel stage. Social is the top, community is the bottom. Measuring one with the other’s numbers is how people conclude that both are failing.
  • Small is the point. Fifty people who talk to each other beat five thousand followers who never met. Density beats size here, which is true almost nowhere else in marketing.
  • It is the slowest one. A community cannot be launched in a week and cannot be bought. It is the piece that most rewards starting early and least rewards panicking.
  • It survives platform collapse. People who know each other move together. Followers do not.

The community posts

This cluster starts with Discord, which is where most indie communities end up whether or not that was the plan. The first post lands on 13 August and will appear here the day it publishes.

Nothing here yet, on purpose. Linking a post before it exists would just be a broken link, so the list stays empty until there is something real in it.

Common questions

When should I start a Discord?
Later than most advice suggests, and earlier than feels comfortable. An empty server is worse than no server, because the first visitor sees a room with nobody in it and never comes back. Start when you have somewhere to send people from — a small following, a demo, a Next Fest — not on the day you register the domain.
Do I need a community if I already post on social?
They are not substitutes. Social reaches people who do not know you; a community keeps the ones who do. If you only do the first, you spend forever refilling a bucket with a hole in it. If you only do the second, nobody new ever arrives.
What if nobody joins?
That is the normal first outcome and it is information, not failure. It usually means the earlier steps are not doing their job yet — nothing is pulling people in from search, a store page or social. Fix the finding problem before the keeping problem.