Build a community
Best practices for giving interested players a reason to return, sharing useful updates and gathering feedback without promising a constant content stream.
Choose a useful next step.
Start with the reason someone would join and what your team can maintain. The Discord guide is the dedicated starting point in this collection.
- Choose a clear purpose
Decide whether the space is for feedback, playtest coordination, updates or discussion.
- Plan the work involved
Allow for moderation, useful information and replies before opening another channel.
- Connect it to the game
Use a devlog or playtest when it serves the same purpose. They are linked as related reading below.
Read the guide for your next step.
Connect the space to the game.
Devlogs can help you decide what is worth sharing. Steam Playtest covers a different job: learning from people playing a build. Both belong to their own collections and are linked here when that job fits.
The shared foundations.
Indie Game Marketing Basics
A manageable indie game marketing plan: the right players, a clear game page, one useful next action and a realistic way to observe the result.
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Choose tools for one practical indie marketing task at a time. Free options, optional scheduling and historical prices with current provider links.
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