Share your game
Best practices for sharing an indie game on social media and in devlogs, with useful updates, manageable formats and clear next steps.
Start hereSocial media for game developers: what it's actually for →
Choose a useful next step.
Choose a useful thing to show or explain. A gameplay clip, still image, slider or devlog should help someone understand the game or a meaningful change.
- Give the post a purpose
Decide whether it explains a mechanic, announces something playable or invites useful feedback.
- Choose a manageable format
Use the format the explanation needs and the time you can allow for it.
- Review what happened
Views, website visits and player actions are different observations. Read the Crit Pick experiment with those limits in mind.
Read the guide for your next step.
GuideDevlogs: what they actually do for your game
Seven documented places a Steam update appears, five front-page rounds per game for its entire life, and the honest answer on wishlists.
Read the guide →
GuideSocial media for game developers: what it's actually for
Choose social by the players, the material and the time you have. Separate attention, visits and wishlists without a mandatory posting routine.
Read the guide →The shared foundations.
Indie Game Marketing Basics
A manageable indie game marketing plan: the right players, a clear game page, one useful next action and a realistic way to observe the result.
Read the guide →FoundationFree and cheap indie game marketing tools
Choose tools for one practical indie marketing task at a time. Free options, optional scheduling and historical prices with current provider links.
Read the guide →Experiments from my own projects.
These are historical observations from Crit Pick, my gaming publication. They describe publishing decisions and measurement limits; they do not measure developer sales or wishlists.