01 / Explain your gameIs your Steam page clear?
Work through the capsule, screenshots and copy with the checklist I use.
Open the checklist →Tools & checks
Tools & checks for the next decision.
A clearer Steam page, a website people can find, or a smaller marketing stack. Start with the problem you have—not a shopping list.
Find a starting point ↓A useful check comes first.
01 / Explain your game
02 / Get discoveredCan people find your website?
Start with the difference between a page that is not indexed and one that is not ranking.
Work through the guide →
03 / Choose your setupWhat does the job need?
Explore the existing guide to capture, clips, email and analytics before adding another subscription.
Browse the tool guide →Choose the task before the tool.
01
Find search questions
Keyword research: explore the words people use and decide which questions your website can answer.
02
Follow your pages
Rank tracking: compare the same pages and queries over a defined period. Keep the measurement window visible.
03
Check the website
Site audits: investigate technical issues, broken links and page setup. A score is a starting point for a closer look.
04
Understand the context
Competitor and backlink research: examine other pages and their links without treating third-party estimates as your own results.
Existing reviews & comparisons
What I looked at, and when.
These are dated articles. Check current pricing and limits with the provider before buying.
Ubersuggest vs Semrush: I ran the same keywords through both, four times
The same keywords in two tools: the comparison, differences and limits.
Ubersuggest review: is it worth it for an indie dev?
The existing review, with the tests and purchase considerations behind it.
Semrush pricing and review 2026: what it costs, and who should actually pay it
The existing breakdown of plans and toolkits, and who the setup might suit.
What decision will this help you make?
Write down the question, the data you need and how often you need it. Try the smallest setup that answers that question. Revisit the cost when you know what is missing.
See the experiments behind the work →