brand

Make your game easier to recognise and find.

Work through the game name, studio identity and the places people encounter them. Begin with a practical consistency check.

A practical starting point

Follow the name from first impression to search.

01

Say it and write it

Check whether someone can read, remember and type the name from the material you show.

02

Look at the search context

Record what appears for the game and studio names. Note similar names and sources of confusion.

03

Connect the identity

Compare names, descriptions and links across the website, store page and profiles.

04

Check the visual basics

Review title treatment, capsule art and profile images at the sizes people actually see.

From the existing notebook

Work through the details.

If you are considering a rename

Map the current name

List the pages, profiles, assets and contact routes that use it.

Check dependencies

Review platform requirements and any specialist clearance you need before committing.

Plan the transition

Record old and new destinations, update links and explain the change where readers need it.

A search check has a limited purpose.

It helps identify possible confusion and inconsistent information. It is not trademark clearance or a guarantee that a name is available.