SEO
llms.txt is a Markdown file at your site's root that's supposed to hand your pages to AI models. Ahrefs checked 137,210 domains: 97% of these files are never requested, and most bots that do fetch one aren't AI tools. Here's what it is, who reads it, and what Google says.
project
Why the GW3 tracker is shaped the way it is, read as search strategy, not code: what term it chases, how the keyword set was cleaned, and why "no leaks" is the part that actually wins.
project
A live clock for every fixed-schedule event in Tyria, and the calls I made building it, including which SEO advice I took and which I left on the floor.
SEO
Readers skim, so we build pages out of visuals. But the crawlers behind ChatGPT and Claude read raw HTML only — no JavaScript, no images, and not even your schema. Here is how to build for both without compromising either.
project
Working notes on the Guild Wars 3 tracker: why it's shaped the way it is, the SEO/UX tensions I had to settle, and what I still need to fix.
project
A plain account of turning a giant Semrush export into one master GW2 list: what I kept, what I threw out, where I filed it, and why.
SEO
Zero-click is real, but AI referrals are tiny and no storefront counts web traffic — Valve says so outright. So what is AI search visibility actually for? Reputation, not wishlists.
project
The unglamorous part nobody shows off: structure, tags, branding, tracking and schema, all set up before the first post went live, and the reasoning behind each call.
marketing
A practical, no-budget stack of indie game marketing tools: the free ones worth setting up first, and the few cheap upgrades worth paying for. Under €20 a month.
Basics
The unglamorous order that actually gets a game found: a burst of short clips, the two channels you own, and a Steam page that does its job. What matters, and what's noise.