Your game press kit: what a journalist actually opens
Journalists get 250 emails a day and delete on the subject line. What they actually open, what nobody has ever measured, and why presskit() is dead.
Latest
Steam Next Fest: what actually happens before, during and after
October 2026 runs 19-26 October, registration closes 31 August. The one-Fest rule, how visibility inside the Fest works, and the numbers nobody quotes.
Steam capsule art: the only test that counts is your thumbnail at 231px
Steam shows your capsule at ~231px in a crowded row, not full size. The shrink-test for what reads at thumbnail size, plus Valve's capsule rules.
Crit Pick, month two: one page per Pal, and the web that ties them together
Month two of the Crit Pick experiment, minus the numbers: how the site is split into small pages, why the links matter more than the pages, and the bet I'm making that the next post grades.
Why your website isn't showing up on Google
Not indexed and not ranking look identical and share almost no fixes. How to tell which one you have, in about five minutes.
How to grow a Discord server for your game
Your game Discord isn't a discovery channel — it's how the players you already have become the ones who tell their friends. Here's how to grow it.
Social media for game developers: what it's actually for
For an indie, social media isn't a growth engine — it won't rank your game or make your wishlists. But it's where a small community forms and where AI answers now quote from. Here's the honest scope.
Google core update 2026: is there one in August?
Trackers spiked on 1 August and the forums called it an update. Google did not. Every confirmed 2026 core update, three things "Google says" that it does not, and how I proved my own 28 July collapse was arithmetic.
Steam tags: how the algorithm actually uses them
Your Steam tags aren't decoration — they decide which browse pages, recommendations and "More Like This" sections show your game. How to pick and order them.
Your Steam store page: the page that makes your wishlists
Your Steam store page doesn't rank — it converts. What every section is for, in Valve's own order, and the two fields that actually feed Steam discovery.
How to rank in ChatGPT (and why the answer keeps changing)
ChatGPT cites different sources depending on how hard it thinks: Semrush found only 25.6% overlap between reasoning modes on identical prompts, and Reddit's share of citations halves. Here's what that means for getting your game described correctly — and what's actually worth doing.
The Crit Pick SEO case study: the first month of real data
Two weeks to get crawled, then 18 clicks and ~1,650 impressions. The first real Search Console data from Crit Pick, plus the dos and don'ts behind the build.
SEO
What is llms.txt? (And why Google says you don't need one)
llms.txt is a Markdown file at your site's root that's supposed to hand your pages to AI models. Ahrefs checked 137,210 domains: 97% of these files are never requested, and most bots that do fetch one aren't AI tools. Here's what it is, who reads it, and what Google says.
project
The Guild Wars 3 page, by the numbers
Why the GW3 tracker is shaped the way it is, read as search strategy, not code: what term it chases, how the keyword set was cleaned, and why "no leaks" is the part that actually wins.
project
How I built the Guild Wars 2 event timer
A live clock for every fixed-schedule event in Tyria, and the calls I made building it, including which SEO advice I took and which I left on the floor.
SEO
Humans hate text. AI needs it.
Readers skim, so we build pages out of visuals. But the crawlers behind ChatGPT and Claude read raw HTML only — no JavaScript, no images, and not even your schema. Here is how to build for both without compromising either.
project
Building a Guild Wars 3 page before the game exists
Working notes on the Guild Wars 3 tracker: why it's shaped the way it is, the SEO/UX tensions I had to settle, and what I still need to fix.
project
How I filtered a 300k keyword sweep into one GW2 list
A plain account of turning a giant Semrush export into one master GW2 list: what I kept, what I threw out, where I filed it, and why.
SEO
AI search visibility won't sell your indie game. Here's what it actually does.
Zero-click is real, but AI referrals are tiny and no storefront counts web traffic — Valve says so outright. So what is AI search visibility actually for? Reputation, not wishlists.
project
Setting up a gaming blog for SEO: structure, tags and tracking before content
The unglamorous part nobody shows off: structure, tags, branding, tracking and schema, all set up before the first post went live, and the reasoning behind each call.
marketing
Free and cheap indie game marketing tools
A practical, no-budget stack of indie game marketing tools: the free ones worth setting up first, and the few cheap upgrades worth paying for. Under €20 a month.
Basics
Indie Game Marketing Basics
The unglamorous order that actually gets a game found: a burst of short clips, the two channels you own, and a Steam page that does its job. What matters, and what's noise.