Isabella-Viktoria

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Steam

When should you make your Steam page?

The usual answer is “as early as possible”, and it's only half right. Behind your release date sits a chain of Valve's own deadlines — and two things you can't take back once the page is up.

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Project

Crit Pick, three weeks of social: 453,000 views, 71 visits

Historical Crit Pick observations: platform views, attributed visits and search changes, with the limits of each measurement explained.

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Steam

Steam festivals to year-end: which event is yours, and what it costs to join

Steam event planning for indie developers. The 2026 calendar is historical; check edition-specific deadlines and your own app eligibility.

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Steam

What I check on a Steam page: the checklist I work from

I don't start with an opinion, I start with a list. The checks I go through on a Steam page, in the order I go through them, and the three judgement calls no checklist can make.

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SEO

Search Console AI report: what indie developers can measure

What indie developers can measure in Search Console, how Google reports AI search traffic, and where attribution and visibility claims stop.

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Project

I published 263 articles in ten days. Here's what Search Console showed afterwards.

What happened after a large publishing sprint on Crit Pick, with the sample limits, reporting windows and unresolved explanations made clear.

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Steam

Steam Playtest: what it's for, and when a demo is the better call

A Playtest is for data. A demo is for wishlists. What a Steam Playtest actually is, the two switches that catch people out, and when release override keys are the better route.

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Devlog

Devlogs: what they actually do for your game

Seven documented places a Steam update appears, five front-page rounds per game for its entire life, and the honest answer on wishlists.

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Tools

Ubersuggest vs Semrush: I ran the same keywords through both, four times

Four historical keyword-tool comparisons: matching outputs, changed difficulty scores and the limits of applying the results to an indie game.

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Tools

Semrush pricing and review 2026: what it costs, and who should actually pay it

Historical Semrush test observations and optional toolkit costs, with a practical question: does your studio need a paid SEO suite at all?

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Tools

Ubersuggest review: is it worth it for an indie dev?

Should you buy Ubersuggest? Tested against Semrush over 125 keywords, checked on a site with no audience, with the part of the lifetime plan the pricing page buries. Three verdicts, one per experience level.

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Marketing

Why marketing your game feels gross

Making the game is fine. Posting about it is not. What the research says the cringe is actually detecting, and the three things I am not going to tell you.

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Build Log

What eight weeks of Crit Pick data actually show

An early Crit Pick checkpoint: cumulative search figures, uneven page results and the conclusions those observations cannot support.

SEO

Your brand SERP: what a publisher sees when they google you

Check what someone finds when searching for your game or studio, and make sure the correct project is easy to identify.

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Marketing

Your game press kit: what a journalist actually opens

A practical game press kit: clear facts, accessible assets, current links and contact details, without promising coverage or sales.

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Steam

Steam Next Fest: what actually happens before, during and after

Prepare an indie game for Steam Next Fest. The October example is historical; use current edition deadlines and eligibility for your next entry.

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Steam

Steam capsule art: check whether it reads at thumbnail size

A practical readability check for Steam capsule art: representative visuals, a legible name and the distinction between display and upload sizes.

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Build Log

Crit Pick, month two: one page per Pal, and the web that ties them together

A historical Crit Pick build log about page structure and internal links, with the planned mechanisms kept separate from measured results.

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SEO

Why your website isn't showing up on Google

Not indexed and not ranking look identical and share almost no fixes. How to tell which one you have, in about five minutes.

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Social

How to grow a Discord server for your game

Decide whether your indie game needs a Discord server, give players a reason to return and allow time for moderation.

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Social

Social media for game developers: what it's actually for

Choose social by the players, the material and the time you have. Separate attention, visits and wishlists without a mandatory posting routine.

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SEO

Google core update 2026: is there one in August?

A historical August search investigation, corrected to distinguish observations, aggregate averages and unresolved causes.

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Steam

Steam tags: how the algorithm actually uses them

Describe your game accurately with Steam tags. Understand matching and relevance without treating metadata as guaranteed exposure.

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Steam

Your Steam store page: help players understand your game

Help players understand your game on Steam: representative gameplay, clear copy and accurate metadata, with visibility and visits kept distinct.

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SEO

How to rank in ChatGPT (and why the answer keeps changing)

ChatGPT cites different sources depending on how hard it thinks: Semrush found only 25.6% overlap between reasoning modes on identical prompts, and Reddit's share of citations halves. Here's what that means for getting your game described correctly — and what's actually worth doing.

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Project

The Crit Pick SEO case study: the first month of real data

The first historical Crit Pick search baseline: an early publisher case, not a measured promise of indie game sales or wishlists.

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SEO

What is llms.txt? (And why Google says you don't need one)

What the proposed llms.txt format does, how it differs from crawler preferences and access control, and why a fetch is not a citation.

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Project

The Guild Wars 3 page, by the numbers

A historical keyword-planning snapshot from Crit Pick, separating reported tool values from assumptions about demand and competition.

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Project

How I built the Guild Wars 2 event timer

How a player-facing event timer was built on Crit Pick, with product decisions separated from assumptions about SEO results.

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SEO

Humans hate text. AI needs it.

Make essential game information available as readable text alongside screenshots and trailers, while respecting differences between crawlers.

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Project

Building a Guild Wars 3 page before the game exists

A historical Crit Pick build log about writing a useful game page when confirmed information is limited.

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Project

How I filtered a 300k keyword sweep into one GW2 list

A historical keyword filtering example: remove ambiguous terms, record the rules and distinguish a selected list from a search-performance result.

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SEO

AI search visibility for indie games: mentions, visits and limits

Separate AI mentions, attributed visits and game outcomes. Check descriptions and evidence without treating a citation score as sales.

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Project

Setting up a gaming blog for SEO: structure, tags and tracking before content

A historical publisher build log on structure and tracking. Useful ideas for a game website, without a requirement to build a large blog.

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Marketing

Free and cheap indie game marketing tools

Choose tools for one practical indie marketing task at a time. Free options, optional scheduling and historical prices with current provider links.

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Basics

Indie Game Marketing Basics

A manageable indie game marketing plan: the right players, a clear game page, one useful next action and a realistic way to observe the result.