Marketing
Why marketing your game feels gross
Making the game is fine. Posting about it is not. What the research says the cringe is actually detecting, and the three things I am not going to tell you.
Marketing
Marketing
Your game press kit: what a journalist actually opens
A practical game press kit: clear facts, accessible assets, current links and contact details, without promising coverage or sales.
Social
Social media for game developers: what it's actually for
Choose social by the players, the material and the time you have. Separate attention, visits and wishlists without a mandatory posting routine.
Steam
Steam tags: how the algorithm actually uses them
Describe your game accurately with Steam tags. Understand matching and relevance without treating metadata as guaranteed exposure.
Steam
Your Steam store page: help players understand your game
Help players understand your game on Steam: representative gameplay, clear copy and accurate metadata, with visibility and visits kept distinct.
Marketing
Free and cheap indie game marketing tools
Choose tools for one practical indie marketing task at a time. Free options, optional scheduling and historical prices with current provider links.
Basics
Indie Game Marketing Basics
A manageable indie game marketing plan: the right players, a clear game page, one useful next action and a realistic way to observe the result.