marketing
Your game press kit: what a journalist actually opens
Journalists get 250 emails a day and delete on the subject line. What they actually open, what nobody has ever measured, and why presskit() is dead.
marketing
social
Social media for game developers: what it's actually for
For an indie, social media isn't a growth engine — it won't rank your game or make your wishlists. But it's where a small community forms and where AI answers now quote from. Here's the honest scope.
steam
Steam tags: how the algorithm actually uses them
Your Steam tags aren't decoration — they decide which browse pages, recommendations and "More Like This" sections show your game. How to pick and order them.
steam
Your Steam store page: the page that makes your wishlists
Your Steam store page doesn't rank — it converts. What every section is for, in Valve's own order, and the two fields that actually feed Steam discovery.
marketing
Free and cheap indie game marketing tools
A practical, no-budget stack of indie game marketing tools: the free ones worth setting up first, and the few cheap upgrades worth paying for. Under €20 a month.
Basics
Indie Game Marketing Basics
The unglamorous order that actually gets a game found: a burst of short clips, the two channels you own, and a Steam page that does its job. What matters, and what's noise.