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The Crit Pick SEO case study: the first month of real data
Two weeks to get crawled, then 18 clicks and ~1,650 impressions. The first real Search Console data from Crit Pick, plus the dos and don'ts behind the build.
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The Guild Wars 3 page, by the numbers
Why the GW3 tracker is shaped the way it is, read as search strategy, not code: what term it chases, how the keyword set was cleaned, and why "no leaks" is the part that actually wins.
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How I built the Guild Wars 2 event timer
A live clock for every fixed-schedule event in Tyria, and the calls I made building it, including which SEO advice I took and which I left on the floor.
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Building a Guild Wars 3 page before the game exists
Working notes on the Guild Wars 3 tracker: why it's shaped the way it is, the SEO/UX tensions I had to settle, and what I still need to fix.
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How I filtered a 300k keyword sweep into one GW2 list
A plain account of turning a giant Semrush export into one master GW2 list: what I kept, what I threw out, where I filed it, and why.
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Setting up a gaming blog for SEO: structure, tags and tracking before content
The unglamorous part nobody shows off: structure, tags, branding, tracking and schema, all set up before the first post went live, and the reasoning behind each call.