SEO
The Search Console AI report: what it tells you about Google AI Mode, and what it doesn't
Every site got a new Search Console report on 31 August. It measures one thing, and it is not the thing you want to know.
SEO
Every site got a new Search Console report on 31 August. It measures one thing, and it is not the thing you want to know.
Tools
Four head-to-head tests across three niches: the search volumes are identical in origin, one keyword in ten diverges by more than 5x, and an un-refreshed difficulty score is off by an average of 23 points.
Tools
Semrush advertises $139.95 a month. A realistic setup runs past $800, because what looks like three plans is nine separately sold toolkits. What it really costs, and who should pay it.
Tools
Should you buy Ubersuggest? Tested against Semrush over 125 keywords, checked on a site with no audience, with the part of the lifetime plan the pricing page buries. Three verdicts, one per experience level.
SEO
Before a publisher, journalist or player replies, they google you. Your brand SERP is that first page — here's how to shape it with schema, sameAs and one handle.
SEO
Not indexed and not ranking look identical and share almost no fixes. How to tell which one you have, in about five minutes.
SEO
Trackers spiked on 1 August and the forums called it an update. Google did not. Every confirmed 2026 core update, three things "Google says" that it does not, and how I proved my own 28 July collapse was arithmetic.
SEO
ChatGPT cites different sources depending on how hard it thinks: Semrush found only 25.6% overlap between reasoning modes on identical prompts, and Reddit's share of citations halves. Here's what that means for getting your game described correctly — and what's actually worth doing.
SEO
llms.txt is a Markdown file at your site's root that's supposed to hand your pages to AI models. Ahrefs checked 137,210 domains: 97% of these files are never requested, and most bots that do fetch one aren't AI tools. Here's what it is, who reads it, and what Google says.
SEO
Readers skim, so we build pages out of visuals. But the crawlers behind ChatGPT and Claude read raw HTML only — no JavaScript, no images, and not even your schema. Here is how to build for both without compromising either.
SEO
Zero-click is real, but AI referrals are tiny and no storefront counts web traffic — Valve says so outright. So what is AI search visibility actually for? Reputation, not wishlists.