seo

seo

How to rank in ChatGPT (and why the answer keeps changing)

ChatGPT cites different sources depending on how hard it thinks: Semrush found only 25.6% overlap between reasoning modes on identical prompts, and Reddit's share of citations halves. Here's what that means for getting your game described correctly — and what's actually worth doing.

seo

What is llms.txt? (And why Google says you don't need one)

llms.txt is a Markdown file at your site's root that's supposed to hand your pages to AI models. Ahrefs checked 137,210 domains: 97% of these files are never requested, and most bots that do fetch one aren't AI tools. Here's what it is, who reads it, and what Google says.

seo

Humans hate text. AI needs it.

Readers skim, so we build pages out of visuals. But the crawlers behind ChatGPT and Claude read raw HTML only — no JavaScript, no images, and not even your schema. Here is how to build for both without compromising either.

seo

AI search visibility won't sell your indie game. Here's what it actually does.

Zero-click is real, but AI referrals are tiny and no storefront counts web traffic — Valve says so outright. So what is AI search visibility actually for? Reputation, not wishlists.