Steam - SeeIndie

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Steam

When should you make your Steam page?

The usual answer is “as early as possible”, and it's only half right. Behind your release date sits a chain of Valve's own deadlines — and two things you can't take back once the page is up.

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Steam

Steam festivals to year-end: which event is yours, and what it costs to join

Autumn Sale, Cooking Fest, the Steam Scream fest, Next Fest, Winter Sale. Three kinds of event with three different doors — and one of them quietly costs you the next 30 days.

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Steam

What I check on a Steam page: the checklist I work from

I don't start with an opinion, I start with a list. The checks I go through on a Steam page, in the order I go through them, and the three judgement calls no checklist can make.

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Steam

Steam Playtest: what it's for, and when a demo is the better call

A Playtest is for data. A demo is for wishlists. What a Steam Playtest actually is, the two switches that catch people out, and when release override keys are the better route.

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Devlog

Devlogs: what they actually do for your game

Seven documented places a Steam update appears, five front-page rounds per game for its entire life, and the honest answer on wishlists.

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Steam

Steam Next Fest: what actually happens before, during and after

The October 2026 calendar, checked against Valve on 9 September. Why Valve's countdown table is a week too late, and what to submit by 28 September.

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Steam

Steam capsule art: the only test that counts is your thumbnail at 231px

Steam shows your capsule at ~231px in a crowded row, not full size. The shrink-test for what reads at thumbnail size, plus Valve's capsule rules.

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Steam

Steam tags: how the algorithm actually uses them

Your Steam tags aren't decoration — they decide which browse pages, recommendations and "More Like This" sections show your game. How to pick and order them.

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Steam

Your Steam store page: the page that makes your wishlists

Your Steam store page doesn't rank — it converts. What every section is for, in Valve's own order, and the two fields that actually feed Steam discovery.